If you work so hard to generate a new lead or deal, wouldn’t you work as equally hard to make sure that lead never leaves your ecosystem?

I’m a Mortgage Consultant, and in today’s housing market (March of 2021…and there is a very low level of housing inventory nationwide) it can be very discouraging and frustrating for homebuyers. Competition is fierce, and bids over asking price with escalation clauses are commonplace. And because of that, I still find it challenging to stay connected with my “future Clients” that I worked hard to obtain, largely because of how long it takes to get into escrow on a home purchase.

It’s almost (not quite) “easier” for me to generate a lead than it is to retain a lead I’ve generated due to the challenges of today’s housing market.

No matter what your product or service, make sure you have great follow up systems in place to stay connected and add value to your future Clients. Leverage your CRM by using the autoreponder and auto-text features there. Or create an “old school” touch calendar that has you contacting and staying in front of your future Client in a meaningful and scheduled way.

The old saying holds true: Out of sight, out of mind.

Don’t ever be out of mind.

Retain what you obtain.

~ Coach Eric

PS: Book recommendation for everything Lead Generation is “Lead Generate – 61 Days To Double Your Pay“

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In short: You eat what you kill.

Do you plan your day around focused, Lead Generation and prospecting time?

If not, you’re missing the boat. And you’re probably not a top salesperson in your organization.

You see, this is where the cream rises to the top in sales. The professionals who know and correctly prioritize prospecting each day are absolutely closing more business.

Because there isn’t anything more important in a sales professional’s day than Lead Generation.

If you’re a top salesperson in your organization, then:

— Mary in accounting will be patient and wait for you to fix the expense report you submitted incorrectly.
— John in the compliance department will nag you but give you some slack for not completing your CE classes on time.
— Rhonda your supervisor will not be frustrated if you miss the monthly Zoom staff meeting.

All of these are true because you’re a top producing salesperson, and you drive top line revenue to the business.

Conversely, if you are NOT a top producing salesperson, then all of these will get you fired.

There is NOTHING more important than focused, intentional, daily Lead Generating and prospecting.

Make sure that your schedule and daily activities reflect this priority!

To yOUR success,

Coach Eric

The post Importance of Daily Lead Generation appeared first on Pinnacle Coaching.